Bundle Of Joy App
Simplifying Surrogacy
In Israel, many couples turn to surrogacy. Inspired by my own pregnancy and a friend’s journey, I created this platform to support and simplify the surrogacy process with a focus on emotional connection and support.
PERSONA
​Research Methods
Listening to You
To understand the needs and frustrations of the intended parents, I employed a combination of qualitative and quantitative research methods:
Interviews: Conducted in-depth interviews with intended parents to gather detailed insights into their experiences and pain points.
Surveys: Distributed Google surveys to potential users aged 25-45+ to gather broad data on user preferences and needs.
User Research​
What Matters Most to Future Parents
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Empathy with the Surrogate
The intended parents expressed a strong desire to empathize with the surrogate and experience the pregnancy as much as possible.
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Continuous Communication
Intended parents sought to maintain continuous communication with the surrogate even after the baby's birth.
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Surrogate's Well-Being
Intended parents value knowing that the surrogate is in good physical and mental health (overall well-being and wellness).
​Research Methods
Market Insights:
Competitor analysis reveals key strengths, weaknesses, and opportunities that shape 'Bundle of Joy.'
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Competitors:
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Love & Kindness: Lacks emotional support and user empathy, with a stark design.
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Surrogacy Connect: Comprehensive but missing real-time updates and personalized communication.
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Strengths:
Competitors manage tasks well and offer various features.
Weaknesses:
Many lack emotional support and strong connections between parents and surrogates.
Opportunities: A gap exists for an app that combines emotional support, real-time updates, and a user-friendly interface.
Screen from Love & Kindness App
Home Screen:
The Home Screen is where users can view the fetus in its original form. It provides explanations of what happens each week as the fetus grows.
Agency's Chat Hub:
This screen is the gateway to a chat where you engage with the agency and the surrogate.
Comprehensive Surrogate's Calendar:
This feature provides an updated and organized calendar, offering scheduled appointments, test results, notes for the surrogate or parents to add, and various ultrasound images.
Surrogate's Monitoring Timer
This feature offers a streamlined and up-to-date calendar, allowing for easy scheduling of appointments, access to test results, notes for both the surrogate and parents, and the ability to view various ultrasound images.
